Senior Digital Strategist at Grassroots Analytics

About the Role:

Grassroots Analytics (“GA”) maintains a database of more than 20 million active, left-leaning American donors, including data on wealth, ideology, political and non-profit donation history, demographics, and contact information. Our mission is to use this data to amplify forward-thinking voices, causes, and people.

In GA’s Digital Department, our team of experts works to democratize fundraising and set new standards for innovation. We experiment daily, leveraging the scale of our database to jumpstart programs whose biggest barrier is the status quo.

We are seeking a Senior Digital Strategist who brings flexibility, creativity, and fundraising expertise to deliver for Peer-to-Peer texting clients and full-scale experimental digital programs. The role focuses primarily on text and email fundraising.

Our ideal candidate will excel at fundraising copywriting and have experience teaching best practices. They will pitch, create, send, and analyze daily fundraising content for Democratic and progressive clients, collaborate across teams, and embrace curiosity and innovation.

If you lean left, want to flip Congress and state houses blue, and care deeply about how campaigns raise money, we want to meet you!

Key Responsibilities:

• Lead and elevate full-service digital programs in collaboration with strategists.
• Establish and enforce best practices in copy, production, client communication, and systems.
• Drive innovation through regular testing, tracking, and optimization.
• Balance full-service and Peer-to-Peer responsibilities with effective delegation and communication.
• Leverage GA’s donor database to grow lists and optimize fundraising.
• Deliver excellent client communications and customer service.
• Collaborate across departments to break down silos and support smaller campaigns.
• Create and refine resources that define digital standards of excellence.

Qualifications:

• Minimum 3 years’ experience in high-level digital fundraising strategy (campaigns, nonprofits, or similar).
• Direct client management experience.
• Strong fundraising copywriting skills across diverse formats.
• Knowledge of the progressive digital fundraising landscape.
• Experience with CRMs, SMS/MMS platforms, and donation tools.
• Competence in data/performance analysis, ROI tracking, and budgeting.
• Working knowledge of HTML.
• Adaptability, openness to feedback, and willingness to pivot.
• Commitment to social justice, equity, and inclusion.

Compensation & Benefits:

Salary Range: $70,000 – $85,000 plus benefits, with potential signing and performance bonuses.

• 33 days PTO + 2 additional days per year of service.
• 11 federal holidays and office closure between Christmas and New Year.
• Healthcare, dental, and vision insurance.
• Paid parental leave.
• Mental health and sick days.
• 401K with employer match.
• Profit sharing.
• More benefits available.

This is a full-time, in-office position located in the Chinatown neighborhood of Washington, D.C. Candidates must be willing to work on-site.

Application Instructions:

Applicants should submit a resume and a one-page cover letter outlining the unique value they bring to this role.

Apply Now:
Click here to apply

Equal Opportunity Statement:

Grassroots Analytics is an equal opportunity employer. We are committed to creating a diverse, inclusive, and welcoming workplace where everyone can thrive. We do not discriminate based on race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.