Senior Advertising Strategist at Forward Blue

Senior Advertising Strategist

About Forward Blue:

Forward Blue is hiring a Senior Advertising Strategist to help lead our digital paid media programs across fundraising, Gen-Z voter mobilization, and persuasion. You’ll be a major contributor to building and executing high-impact advertising campaigns that fuel Democratic victories.

What You’ll Do:

• Design, launch, and optimize digital ads for fundraising, mobilization, and persuasion — across Facebook/Meta, Google, programmatic buys (e.g., TradeDesk), and more.
• Build strategic media plans that maximize impact and ROI, across large scale programming.
• Analyze ad performance and rapidly optimize creative, targeting, and budgets to maximize returns.
• Collaborate across teams to align paid media efforts with broader campaign goals and digital organizing efforts.
• Work closely with consultants and partners to expand and refine paid media programs as needed.
• Support creative development, including testing messaging angles, creative concepts, and audiences.

Qualifications:

• 3+ years working in digital advertising for Democratic campaigns, advocacy groups, PACs, or allied causes.
• Hands-on experience managing ads across Facebook/Meta, Google, and at least one programmatic DSP (e.g., The Trade Desk).
• Strong track record running 8-figure programs, or significant pieces of them.
• Deep familiarity with Democratic digital tools and platforms (Switchboard, ActionKit, ActBlue, Mobilize, NGP VAN, etc.).
• Ability to thrive in a fast-paced, high-stakes environment where rapid response and constant optimization are required.

Benefits:

• Flexible hours during off-peak seasons
• Health, vision, and dental coverage
• Up to 5% 401(k) match
• Generous vacation and sick leave
• Home office stipend

Apply Now:
Click here to apply